Inbound recruiting has one clear strength: agents arrive having already decided to look. It has one clear weakness, the agents most worth recruiting are also the ones with the least time to scroll social media.
Outbound recruiting solves that specific gap but has the opposite weakness: the agent didn't ask for the outreach, so the opener determines everything. A research-framed question performs better than a splits-and-culture pitch (see our how to recruit producing agents guide for the specific template).
Over the last 3 months, the top recruiting challenge brokers name is time or the lack of a repeatable system (38%), and reach or attracting agents outside an existing circle is a distinct secondary theme (17%).
A note on compliance
Outbound texting requires proper carrier registration and compliance with the TCPA and applicable state laws, including consent, identification, opt-out handling, and permitted contact times. Requirements vary by campaign and jurisdiction, so brokerages should have outbound programs reviewed by qualified counsel before launch.