The core service most brokerages are evaluating looks like this: paid ads on Facebook and Instagram running alongside direct texting to a compliant agent contact list, both pointed toward a short value video letter, then a qualification step before anything lands on your calendar.
We're intentionally not publishing a fixed price on this page. Pricing in this category varies by market size, ad spend, and program length. The more useful question isn't "what does it cost," it's "what is one producing agent actually worth to my business over a year." For most brokerages running the math, a full system built to bring in multiple producing agents should cost meaningfully less than the annual value of just one of them.
Run your own numbers
Use the ScalingRealtor ROI Calculator to model what one producing agent is worth to your brokerage.
What varies most between vendors, regardless of price, is what's included beyond the ads themselves. Some qualify for production before a call ever gets booked. Some build you a reusable asset you keep. Others are a service you're renting month to month with nothing left over if you cancel.
This matters more than it sounds like it should. Across clients onboarded over the last 3 months, "time" or the lack of a repeatable system was the most cited recruiting challenge, at 38%.
To make the "what's it worth" question concrete: clients who told us directly what one producing agent is worth to their business per year gave figures ranging from $500 to $90,000, but several landed in the $20,000 to $30,000 range, one broke down the math directly: an agent doing $100,000 in gross commission income nets the brokerage roughly $30,000.
A short trial is typically available for brokerages that want to see real applications before committing to a longer engagement.